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The third consecutive self-esteem-boosting campaign champions girls’ body confidence.
December 15, 2025
By: Lianna Albrizio
Associate Editor
Dove wants to keep girls in the game. This means encouraging them to love their body. In the brand’s third consecutive body confidence campaign with Ogilvy, which will air during the second quarter of Super Bowl LX on Feb. 8, 2026, Dove will empower girls to keep playing the sports they love with confidence and joy. The spot will kick off another full year of Dove showing up at the biggest moments in sports to remind viewers of the power of keeping girls’ self-esteem high on and off the...
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